The Simmons mattress brand, giants in the bedding market, has come up with a new concept that is sure to turn a few heads. The removable mattress top called the Ever-NU is the perfect idea for budget conscious consumers who can just change the top of their mattress without having to purchase a brand new item.
The new mattress will cost a bit more upfront, but over time customers can expect to change out the tops of their mattresses for a fraction of the cost. The current market for the design is hotel chains that can offer something extra special for their guests. A guest can request a soft mattress top or one that is a little more firm. This will appeal to travelers who find it difficult to get a good night’s sleep in a hotel bed. It’ll be interesting to see how this technology develops, especially from a brand that is renowned for producing high quality products, like the Simmons Beautyrest mattress.
Environmentalists will appreciate the green aspect of the new design. A mattress is not simply thrown out when it becomes damaged on the top. If the fabric is ripped or damaged on a replaceable mattress top, it can simply be swapped out for a brand new one. This saves the entire mattress from being tossed into the rubbish.
Consumers and hotel chains are sure to appreciate the cost cutting aspect of the new design, but can expect to pay as much as 14% more for these new zip out tops. The upfront cost is marginal in comparison to the amount that could be saved with these new mattresses. Look for the mattresses to hit the stores for consumers in the future. Simmons is currently working on the same concept geared toward consumers.
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